An Icon is Worth a Thousand Words
How overlooked and under-appreciated the realm of icons is. Sitting one next to the other, silently crying out to you, so that you choose them. Tap them. None of them particularly stand out from the others.
How do you get someone to tap the icon you want them to tap? I really wouldn’t know. But the least we can do is make it pleasing to the eye, and so that is exactly what we did.
An app icon —or in this case, a game icon— has to encapsulate and tacitly explain all that the app hiding behind it is. You can’t push a gazillion different things into a small 180×180, 120×120 square. You can’t, or should I say shouldn’t be insultingly literal with the icon design, either. Our game is about an astronaut who drills exoplanets and gets rich by collecting precious, otherworldly stones.
Does that mean I should make something like this?
Heavens, no. One should instead aim to strip away the unnecessary focus on something concise, simple, but something that represents the experience. Something akin to what one would look for when designing a logo, only this time it is much more elementary. It is the icon, the thing you have to deliberately choose to put your finger on to access whatever it represents.
And so it took a while, but eventually we got there. But first, take a look at the previous attempts, the ones that got scrapped because they either didn’t really represent the main experience in the game, or because they didn’t make any real sense at all.
If by any chance you have found you liked any of those, then you’re going to love the one that stuck.
If you can’t quite put your finger on what it is you like about the icon, then don’t. Put your finger on it (see what I did there?) when it is resting on your screen, waiting for you, inviting you to take part in the adventure that is the Exonauts game.
How do you feel about our icon? Let us know, we’d love to hear it.