Working on the logo for the new and upcoming Exonauts game means not just coming up with pretty graphics and pleasant shapes, but giving those shapes, colors and aesthetics relevance when comparing them to the experience they’re representing.
The first design for the logo ended up being a strong step in the right direction, but after some discussion we agreed that it didn’t quite fit the artistic style of the game. Not by much, but there are details one has to repeatedly go over to pinpoint exactly what is missing, or what needs to change. In this case, it turns out some of the shapes were off:
Rounded shapes in themselves are not the problem, but the two most representative shapes seemed to give off a different feeling that the one we intended. The game is minimalistic and mostly— with the exception of the UI— consists of sharp edges. Such being the case, the biggest rounded shape in the logo had to go.
After bidding a very swift farewell, the logo returned to being halfway-done, but luckily it didn’t take long before it was ready to see the light.
Now, this looked somewhat empty and tasteless. After adding some personality to the title and some colorful in-game rocks, this was the result:
Its layers are easy to differentiate and the biggest shape —not considering text— ends up being the planet in the background, and that’s important. Several planets will be the setting for Exonauts, and that is precisely why the logo needed some tweaking: to maintain the contextual relevance it requires to be the face of this game.
We’re quite proud of the result. What do you think about it?